All it takes is for one person to see your post, and then it goes viral. Social media helps seniors feel more connected to society. For instance one person might view that share and think about developing a software package to sell to hospitals and healthcare facilities to help doctors and physicians diagnose heart patients. The problem, is that we become accustomed to those reactions, and when we don’t get them we respond negatively. 6. With that being said, there are certain pros and cons of social media usage that you need to be aware of. It’s crucial to look at them closely. Patient Education . Social media is a wonderful way of communication and a huge opportunity for education, but HIPPA seems to get in the way. Stay familiar with the privacy rights of your patients. While it may be overwhelming trying to keep up with yet another task, this marketing technique can benefit your organization in so many ways. Never bash your employer or patients on social media. With the progression of social media over time, individuals can stay in tune with what their friends are doing, what recent events are going on around them, establish new ways of finding relationships, and share their opinions with others. 11. This number is on track to increase to 3.1 billion by 2021 - Statista, 80% of surveyed patients use the internet to make a healthcare-related search in the past year - Doctor.com, 63% choose one provider over another because of a strong online presence - Doctor.com, 42% of all adults would like to follow or be friends with their healthcare professional on social media - AAFP, 90% of physicians use social media, and 65% are using it for professional reasons - NCB, 92% of customers will hesitate to use a service if it lacks reviews entirely - Spectoos, 42% of those viewing health information on social media look at health-related consumer reviews - ReferralMD, In the first half of 2018, over 56% of the 4.5 billion compromised data records were from social media incidents - IT Web, If employees don’t have proper training, there’s a greater risk for compliance violations - Etactics, It takes the truth six times as long as falsehood to reach 1,500 people - NBC News, Three-quarters of the top 10 shared health stories from 2018 were misleading or contained false information - Fast Company, False news is 70% more likely to be retweeted than the truth - MIT Initiative on the Digital Economy, You can’t control what everyone says, so there will be criticism or unrelated responses - Etactics, More channels demand more time, but healthcare professionals already have limited time - Etactics, People spend an average of 153 minutes per day on social media as of 2019. Posted by Olufemi. Once they know you have active accounts on the social web your organization’s popularity will grow. With social media, more users can become more informed about topics they are interested in, and find ways to participate in those activities they are passionate about. Even if your profile is private, you still run the risk of negatively impacting the reputation based on the viral nature of social media platforms in general. • Social media has the ability to spread misinformation faster than ever before. 4. 14. 4. News platforms and professional organizations will paraphrase your comments, and then mention a little bit of background - such as where you work. Social media use can help create new connections for you in your professional life, and also tear down existing ones. In addition, social media is a great avenue for senior citizens to stay in tune with what is going on in the world outside what is provided to them through normal news channels or newspapers. The best rule of thumb with social media is this: Remember that what you are about to post will be accessible to 7 billion people, so post as if everyone will read it. The average person spends nearly two hours a day on social media. (Also read – Pros and Cons of Social Media for Business) 4. A 2015 study conducted by Ottawa Public Health found that teenagers who were logged in for 2 hours a day were more at risk for mental health problems, including psychological distress and thoughts of suicide. Absolutely. Increase accessibility and widening access – For many years the local doctor has had full control of … Third, social media can mean big data. This is a good way to get overlooked for that promotion or outright lose your job. Social media enables individuals to connect with one another and establish deeper forms of communication - which also has a positive effect on the healthcare industry. If an individual makes a product that doesn’t get a lot of attention because the marketplace is too saturated with competitors, but has a post on social media go viral - their entire revenue could hinge on the viral social media post. 13. Another con associated with social media sites is that they can promote inappropriate behavior due to the disconnection from the physical world. Stress and tension typically arises when you see someone share something that you were interested in, or that they shared and didn’t let you know about it. The key is to learn the tricks and tips that will help you keep your posts respectful, clean, and appropriate for everyone. Imagine if you had some of your most delicate healthcare data on your social media, and then your account data was stolen. You should strive to make good judgment calls when commenting, posting, and sharing via social media sites. On the upside, living offline allowed us to keep screw-ups to limited audiences. Social media is a powerful tool for helping individuals stay a little bit safer. We also experienced less bullying, anxiety and depression than later peers. As such, people will post or behave in manners that are considered inappropriate. The development of social media started off with simple platforms. 8. Pros of social media marketing. Social media encourages amateur advice and self-diagnosis of health problems. © 2021 MedBlast, Inc. All rights reserved. 2. 1. By helping the healthcare consumer, you’ll also be helping your brand. A recent study out of the Indiana University School of Medicine explored the efficacy of social media for patient recruitment over a wide geographic area. Another pro of social media is that universities are increasingly using them to attract and retain students. use social media to help drive business to any industry. Sure there are risks involved and it may be time-consuming but as long as you stick with it and develop protective policies you’ll see positive results. While social media has provided us with access to more information than ever before, there are both positive and negative implications of our use of this technology. • Social media can lead to stressed offline relationships. Social media causes more people to spend less time holding face-to-face conversations. This is just one of the many cons of social media in healthcare. Quick Dissemination of Medical Information: There is a lot of bad medical advice available online, … You’re an expert in your field and the internet badly needs your wisdom. Social media posts cannot be deleted and information can have unintended consequences. Social media allows for quick and easy dissemination of public health and safety information from reputable source. Besides, social media has pros and cons; moreover, the pros tend to outweigh the disadvantages. This means that anybody who places private information on social media and don’t want others to know about, run the risk of letting that information get out to people who would seek to exploit that information. • Social media sites help employers fill positions and job-seekers find jobs. We grow so accustomed to certain social reactions when we post or share something, and we get a euphoric feeling associated with each, “like” or “appreciation”. Social media spreads academic research to a wider audience. • Social media improves relationships that would otherwise be difficult to improve. • Social media sites promote inappropriate behavior. Trust your gut and never post anything online that you don’t want haunting you forever because once it’s published it will never totally be gone. 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