Abs are sure to get a workout from the contagious humor. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Subscribe to our daily newsletter! No credit card needed. And the other is really edgy, innovative audio drama. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Reviews. The other is the digital audio group. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The Ron Burgundy Podcast - Podcast Addict Thats really cool, but its not mutually exclusive. Yeah. Radio and podcasting have very different constraints. Youre doing ad injection into the feed? Thanks to all of you for coming to the HotPod Summit. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Weve talked with Ashley a lot about this. Youre still getting the full ad load. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Thats the only difference so far. How do you tend to the things in the library that arent the celebrity shows? This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Launching in early 2019, the podcast will be co . At around 3:15 p.m. Monday, 20-year-old Markus Carter was . You start to reverse-engineer all the content you make because that works best on such-and-such platform. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. I fell in love with this medium 10 years ago. Ninety-five percent. I dont predict what we might get. You dont? It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Are they yours if theyre subscribed on YouTube? You talk about that long tail content, this has borne out some of the most amazing stuff weve made. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Do you convert people to Apple Podcast or to Spotify? It comprises broadcast radio, live events, and a few other things. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Wonder Media Network's Award-Winning Women's History Podcast "Womanica We need certain things to calm down and other things to end. Its three guys who are hilarious and fantastic. The Ron Burgundy Podcast - Podcasts-Online.org Its probably cheaper to buy those shows, it might be cheaper to produce those shows. On iHeart Media. Aren't. Real. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. A very special episode discussing the difficulties of bullying with a 10 year old girl. Our marketing people are here, youre very good. Are you open to video? In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. We're the Film Fanatics. The longer answer is, were in an odd economy. If you can never get enough true crime Congratulations, youve found your people. Then, up and coming Tim Heidecker joins him. You have a distribution model that is free. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. There has never been a moment in the company that we were sidelined or deprioritized. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Inside iHeartMedia, its an audio company. I just keep hearing the trailers and it sounds godawful. Is this a thing you want to do? I hate to answer it so vaguely. Global Player | The Ron Burgundy Podcast - Podcast The only reason we have that number is because of broadcast radio marketing. The medium. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! And everything in between. Ron Burgundy | iHeartMedia Thats driven most of our growth in podcasting over the last two, three, four years at the company. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. I can talk about sexuality or about what trends I do or dont like. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney I think we moved off it too fast and I think its a robust business we should still focus on. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. The Ron Burgundy Podcast Is Launching on iHeartRadio! There is a product lead; Uta Knablein is our chief product officer. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Ron listens to an Opera Singer, to see what all the hype'sabout. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I know you do. Youre saying we have to innovate and push back in it, but its still just promo codes. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Anchorman (film series) - Wikipedia Theres no ulterior motive or different goal. I have to say people are very excited to hear from you today. I dont know that it needs innovation. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. We started a company with Will Ferrell called Big Money Players. But yes, weve seen that convert. First of all, search engine optimization, period, is a version of what youre talking about. This was a year ago, and so now hes like, Whatever, dude. You take the point. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast - Podcast - Podtail Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Dermot Murnaghan signs off from Sky News by referencing Anchorman film In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. This is what they do really well. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb The Ron Burgundy Podcast | iHeart Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Is that part of your business affairs team, just selling the IP out? I have nothing else to say. We taped this episode live at Hot Pod Summit. Are we mature enough as an industry for every medium-sized network or larger to have one? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. How did the NFT thing go? This is the org chart question now. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. I can test exclusive or windowed content there. Crypto company Gemini is having some trouble with fraud. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. How do you do it? Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. I dont know. Are you doing that math? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are they yours if theyre subscribed in Spotify? The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Hello, my friend. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Yeah. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Be as simple as you can in your answers, in your approaches, in your strategies. To many in the industry, that seemed pretty disingenuous. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. We havent even discussed the trust issues that are very real on social media. The toothbrushes were great. This changed everything for podcasting. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. We realized that maybe our greatest asset was the people who worked there. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast The Ron Burgundy Podcast podcast - Listen online for free Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. See omnystudio.com/listener for privacy information. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. We tend to think we have to do things sequentially. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Ron and Carolina get advice about how to navigate the dark web. By the way, 75 percent of that third is broadcast radio. Im like, They dont need to be if they dont want to be. One of these cards literally says, What is your org chart? That is my whole brand. Season Three of "The Ron Burgundy Podcast" Is Finally Here! The newest mass-reach media just happened, and it is called podcasting. Im very interested in the derivative work potential of podcasts. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' The Ron Burgundy Podcast is back! If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Its actually a lot of different things. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its never been any different from day one, and it has made all the difference. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. But Ill talk you through why. Five Stars. Its a great question, because Ive been on both sides of that. Thumbs up or thumbs down, library. iHeart does a lot of new things. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Go follow Conal on TikTok, its great. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Is that something you think about as targeting? The Ron Burgundy Podcast - Funny Or Die Facebooks interest has grown and waned and grown a bit on podcasts. In the tech world, this is a common situation. This is very unique. So we launched a company together. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Eighty million Americans a week listen to podcasts. You should start one. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. The reason I ask that question all the time is because Im always curious. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. That is some real Silicon Valley stuff. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Malcolm Gladwell has an existing slate of shows. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Yeah, we do too. Its really that simple. In Chicago, I sat in front of OMD. What that meant for us was that we were not the main course anymore, as it were. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Everybody in this room has worked damn hard for the last 20 years to get to this point. I end on this team because its very important, we have our business affairs team. I also think theres a new thrust in influencer marketing. The Ron Burgundy Podcast. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market.
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